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HSHS St. Joseph's and HSHS Sacred Heart hospitals update names and logos


Eau Claire & Chippewa Falls, WI – For more than 125 years, Sacred Heart Hospital in Eau Claire and St. Joseph’s Hospital in Chippewa Falls have been a part of the health care ministry sponsored by the Hospital Sisters of St. Francis. In the 1960s, the Hospital Sisters created a central office which was incorporated as Hospital Sisters Health System (HSHS) in 1978. In December, 2010 all the HSHS hospitals adopted a new visual identity that incorporated the Tau cross – a recognizable Franciscan symbol – within an open circle. 


The goal of a unified visual identity, which is the hospital logo, is to recognize the Sisters’ heritage while reminding the public that Sacred Heart & St. Joseph’s hospitals are part of a strong, integrated health care system.

This month, the visual identity and the names of all HSHS hospitals evolved, just as HSHS continues to evolve beyond hospital-based services. As a result, the logos for Sacred Heart Hospital & St. Joseph’s Hospital have changed slightly. The tagline “An Affiliate of Hospital Sisters Health System” has been replaced with “HSHS” in front of the hospitals’ names.

Going forward, the full names of the two hospitals will be “HSHS Sacred Heart Hospital” and “HSHS St. Joseph’s Hospital.”

“Hospital Sisters Health System is a vibrant Catholic health system that is committed to healing and improving health for the residents we serve in Wisconsin and Illinois. Incorporating ‘HSHS’ more prominently in our hospitals’ names tells our patients that we are working together within an integrated health system to elevate the level of exceptional care they’ve come to expect,” said Mary Starmann-Harrison, President and CEO, Hospital Sisters Health System.


The updated visual identity and new name will start appearing on hospital letterhead, business cards, print ads and other materials. As HSHS Sacred Heart Hospital and HSHS St. Joseph’s Hospital install new signs around their campuses, they will use the updated logos. However, in an effort to be good stewards of resources, the hospitals won’t be replacing any exterior signage that has been installed since 2011.


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About HSHS Sacred Heart Hospital
HSHS Sacred Heart Hospital is an affiliate of the Hospital Sisters Health System. Since 1889 it has been meeting patient needs in western Wisconsin with the latest medical innovations and technology, together with a Franciscan whole-person healing tradition. For more information about HSHS Sacred Heart Hospital, visit

About HSHS St. Joseph’s Hospital
HSHS St. Joseph’s Hospital, an affiliate of Hospital Sisters Health System, has served the people of the Chippewa Falls area since 1885 with health care that is high tech and, more importantly, high touch. Known locally for the quality of the care it provides patients, the hospital has been recognized nationally for its outstanding patient satisfaction levels. Sponsored by the Hospital Sisters of St. Francis, headquartered in Springfield, Ill., it is an affiliate of Hospital Sisters Health System, one of the nation’s largest Catholic health care systems. To learn more about HSHS St. Joseph’s Hospital, visit

About Hospital Sisters Health System
Hospital Sisters Health System is a Roman Catholic health care mission founded to continue the healing ministry of Jesus Christ. Sponsored by the Hospital Sisters of St. Francis, HSHS provides state-of-the-art health care framed in traditional values taught by St. Francis and St. Clare of Assisi. It is dedicated to serving all people, including the poor and the needy, at each of its 13 Local Systems in Illinois (Belleville, Breese, Decatur, Effingham, Highland, Litchfield, Springfield and Streator) and in Wisconsin (Chippewa Falls, Eau Claire, Sheboygan and two in Green Bay). For more information about HSHS, visit



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